06.28.13
It turns out that consumers do both - they are very engaged with certain brands, but they are also know to "skim."
Kathy Oneto, vice president of brand strategy for Anthem Worldwide, looks at the results of a study in this week's Expert's View column on Beauty Packaging.com, Simplify or Get Into the Details: Marketers Need to Say Just Enough.
Kathy Oneto, vice president of brand strategy for Anthem Worldwide, looks at the results of a study in this week's Expert's View column on Beauty Packaging.com, Simplify or Get Into the Details: Marketers Need to Say Just Enough.
