07.31.13
AHAVA, the dead-sea mineral based skincare brand, and its Board of Directors, has appointed Elana Drell Szyfer as its Group Chief Executive Officer of AHAVA worldwide. Drell Szyfer is currently CEO of AHAVA North America.
Drell Szyfer will be replacing Yacov Ellis who, following a successful 10 year tenure as CEO, has decided to move on. The appointment becomes effective September 1, 2013, following a transition period with Ellis.
Drell Szyfer joined AHAVA two and a half years ago, and has successfully repositioned and relaunched the brand in 2011. Since the relaunch, AHAVA has experienced strong double digit growth in all of its key U.S. retail partners. Globally, the brand can now be found in 30 countries, in leading retailers like Sephora in France, Coin and La Rinascente in Italy and KaDeWe in Germany.
In response to this success, AHAVA was restructured globally in January 2013, moving all marketing activities for the brand worldwide to the U.S. under her direction, to capitalize on her global marketing expertise and to bring marketing efforts closer to the commercial needs of key growth markets like the U.S.
Prior to her post as CEO of AHAVA North America, Drell Szyfer served as senior vice president of global marketing for Estee Lauder. Her experience also includes positions at L'Oreal, Inc. for Lancome; Avon Products; and Chanel Inc.
Drell Szyfer will be replacing Yacov Ellis who, following a successful 10 year tenure as CEO, has decided to move on. The appointment becomes effective September 1, 2013, following a transition period with Ellis.
Drell Szyfer joined AHAVA two and a half years ago, and has successfully repositioned and relaunched the brand in 2011. Since the relaunch, AHAVA has experienced strong double digit growth in all of its key U.S. retail partners. Globally, the brand can now be found in 30 countries, in leading retailers like Sephora in France, Coin and La Rinascente in Italy and KaDeWe in Germany.
In response to this success, AHAVA was restructured globally in January 2013, moving all marketing activities for the brand worldwide to the U.S. under her direction, to capitalize on her global marketing expertise and to bring marketing efforts closer to the commercial needs of key growth markets like the U.S.
Prior to her post as CEO of AHAVA North America, Drell Szyfer served as senior vice president of global marketing for Estee Lauder. Her experience also includes positions at L'Oreal, Inc. for Lancome; Avon Products; and Chanel Inc.
