09.19.13
Em Cosmetics by Michelle Phan - the YouTube beauty expert that inspired L'Oreal to create the new brand - has just launched a new eCommerce solution created by PFSweb. L'Oreal has been working with the provider of end-to-end eCommerce solutions since 2010.
Brigitte King, SVP direct to consumer business of L'Oreal USA, commented on working with PFSwen, saying, "...we have been impressed with their ability to develop a highly customized solution that meets the needs and matches the identities of our brands."
King continues, "An exciting addition to the L'Oreal universe, em michelle phan is a makeup brand created by a community of beauty lovers with beauty experts and YouTube sensation Michelle Phan. We are confident that utilizing PFSweb's offering will help em michelle phan build a presence in the rapidly expanding direct-to-consumer channel."
Mike Willoughby, CEO of PFSweb, Inc., added, "We are very pleased to have the opportunity to participate in one of the most exciting cosmetic brand launches in recent memory. Michelle Phan is a global phenomenon and we believe the brand that carries her name deserves an extraordinary eCommerce solution. I am delighted that L'Oreal trusts us to create and support a custom direct-to-consumer experience for em michelle phan utilizing the same service platform we are using to support the other six iconic L'Oreal brands in our portfolio."
Photo: Creamy Color Classic Lipstick by em Michelle Phan
Brigitte King, SVP direct to consumer business of L'Oreal USA, commented on working with PFSwen, saying, "...we have been impressed with their ability to develop a highly customized solution that meets the needs and matches the identities of our brands."
King continues, "An exciting addition to the L'Oreal universe, em michelle phan is a makeup brand created by a community of beauty lovers with beauty experts and YouTube sensation Michelle Phan. We are confident that utilizing PFSweb's offering will help em michelle phan build a presence in the rapidly expanding direct-to-consumer channel."
Mike Willoughby, CEO of PFSweb, Inc., added, "We are very pleased to have the opportunity to participate in one of the most exciting cosmetic brand launches in recent memory. Michelle Phan is a global phenomenon and we believe the brand that carries her name deserves an extraordinary eCommerce solution. I am delighted that L'Oreal trusts us to create and support a custom direct-to-consumer experience for em michelle phan utilizing the same service platform we are using to support the other six iconic L'Oreal brands in our portfolio."
Photo: Creamy Color Classic Lipstick by em Michelle Phan
