09.26.13
Jergens has launched a new Shea Butter collection - and is calling attention to the women in West Africa who harvest shea nuts, with its new video that can be viewed on the brand's website.
The new Shea Butter products have a limited edition design - a "Celebrating Radiance" emblem on the packages - to show solidarity with the inspiring women featured in the video.
The video was filmed when Jergens' skin care team traveled to Ghana to meet some of thewomen behind the shea industry, and see firsthand how it is changing thir lives. These women harvestshea nuts, which become shea butter - and the beauty ingredient has become the foundation of their economic independence.
The video also highlights Jergens Skincare's support of the Global Shea Alliance, which seeks to empower more than 16 million women who collect shea nuts and make shea butter across Africa.
Jergens Skincare is pledging a donation to the Global Shea Alliance to support the empowerment of women in West Africa as a part of the brand's celebration of women's radiance, at home and abroad.
To view the video and learn about the empowering story of Shea Butter - "Women's Gold," visit www.jergens.com/radiance.
The new Shea Butter products have a limited edition design - a "Celebrating Radiance" emblem on the packages - to show solidarity with the inspiring women featured in the video.
The video was filmed when Jergens' skin care team traveled to Ghana to meet some of thewomen behind the shea industry, and see firsthand how it is changing thir lives. These women harvestshea nuts, which become shea butter - and the beauty ingredient has become the foundation of their economic independence.
The video also highlights Jergens Skincare's support of the Global Shea Alliance, which seeks to empower more than 16 million women who collect shea nuts and make shea butter across Africa.
Jergens Skincare is pledging a donation to the Global Shea Alliance to support the empowerment of women in West Africa as a part of the brand's celebration of women's radiance, at home and abroad.
To view the video and learn about the empowering story of Shea Butter - "Women's Gold," visit www.jergens.com/radiance.
