10.09.13
OPI is partnering with singer/songwriter/fashion designer Gwen Stefani to launch seven new limited edition nail lacquers for 2014.
Suzi Weiss-Fischmann, executive VP and artistic director, OPI, said she was inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme “Punk: Chaos to Couture” - and she decided to create a collection of lacquer celebrating the role of music as a major influence in fashion.
“With her expertise as a singer, songwriter and designer, who better to collaborate with than Gwen Stefani?” asks Weiss-Fischmann. “Known for her trademark red lips, bold eye makeup and nail art, Gwen uses beauty to accessorize her style.”
The brand is describing the new collection as "standout color in breakthrough finishes"...
Highlights include a bold red lacquer that pays homage to Gwen’s signature lipstick, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with a special base coat.
Gwen’s signature red OPI hue – Over & Over A-Gwen – will be available in a boxed set, which includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes for creating unique nail designs, as well as nail glue for easy application.
Love.Angel.Music.Baby. and 4 in the Morning feature a new, semi-matte satin finish designed to be worn without top coat.
Push and Shove, a bold chrome hue, is also worn without top coat but requires a special complimentary base coat – Lay Down that Base.One thin coat of Lay Down that Base topped with two thin coats of Push and Shove yields an intense, mirrored finish.
The collection also includes two glossy crème lacquers and one sparkly glitter shade: Hey Baby, I Sing in Color, and In True Stefani Fashion.
Gwen Stefani by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush.
The collection will be available January 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA Beauty stores.
Suzi Weiss-Fischmann, executive VP and artistic director, OPI, said she was inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme “Punk: Chaos to Couture” - and she decided to create a collection of lacquer celebrating the role of music as a major influence in fashion.
“With her expertise as a singer, songwriter and designer, who better to collaborate with than Gwen Stefani?” asks Weiss-Fischmann. “Known for her trademark red lips, bold eye makeup and nail art, Gwen uses beauty to accessorize her style.”
The brand is describing the new collection as "standout color in breakthrough finishes"...
Highlights include a bold red lacquer that pays homage to Gwen’s signature lipstick, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with a special base coat.
Gwen’s signature red OPI hue – Over & Over A-Gwen – will be available in a boxed set, which includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes for creating unique nail designs, as well as nail glue for easy application.
Love.Angel.Music.Baby. and 4 in the Morning feature a new, semi-matte satin finish designed to be worn without top coat.
Push and Shove, a bold chrome hue, is also worn without top coat but requires a special complimentary base coat – Lay Down that Base.One thin coat of Lay Down that Base topped with two thin coats of Push and Shove yields an intense, mirrored finish.
The collection also includes two glossy crème lacquers and one sparkly glitter shade: Hey Baby, I Sing in Color, and In True Stefani Fashion.
Gwen Stefani by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush.
The collection will be available January 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA Beauty stores.
