12.10.13
AHAVA, the Dead Sea mineral-based skincare brand, has announced that its Board of Directors has appointed Beth Ann Catalano President of AHAVA North America.Catalano's appointment becomes effective January 1, 2014.
Catalano is replacing Elana Drell-Szyfer, who recently joined the ranks at Kenneth Cole Productions Inc.
Catalano formerly served as Senior Vice President of Sales, Administration and Education at Steiner Leisure Corporation (STNR) where she oversaw the Bliss, Elemis and Remede portfolios; reorganizing the brand's retail, wholesale and third-party spa divisions and consistently overachieving profit and revenue expectations.
Prior, Catalano co-founded the successful haircare startup, Jonathan Product, breaking numerous retail sales records and winning industry awards by executing a strategy that utilized reality TV, namely Bravo's "Blow Out," to market the brand.
Catalano’s extensive industry experience also includes positions at Shiseido, LVMH Corporation, Unilever and Lancome.
Arie Kohen, Chairman of the Board of AHAVA Dead Sea Laboratories commented, "We are very happy to welcome Ms. Catalano to the AHAVA family.Her entrepreneurial background and big beauty company experience are exactly what the US market needs to continue on its growth trajectory. Ms. Catalano has a true understanding of both sales and marketing; we know she will use this knowledge and her relationships to expand AHAVA's reach."
Catalano commented on AHAVA and her new role, "AHAVA has made tremendous strides in the US market – both consumers and retailers alike are taking notice of AHAVA because there is a real appreciation for unique, authentic brand stories. I am very excited to be leading the business and look forward to building the business into a true powerhouse."
Catalano is replacing Elana Drell-Szyfer, who recently joined the ranks at Kenneth Cole Productions Inc.
Catalano formerly served as Senior Vice President of Sales, Administration and Education at Steiner Leisure Corporation (STNR) where she oversaw the Bliss, Elemis and Remede portfolios; reorganizing the brand's retail, wholesale and third-party spa divisions and consistently overachieving profit and revenue expectations.
Prior, Catalano co-founded the successful haircare startup, Jonathan Product, breaking numerous retail sales records and winning industry awards by executing a strategy that utilized reality TV, namely Bravo's "Blow Out," to market the brand.
Catalano’s extensive industry experience also includes positions at Shiseido, LVMH Corporation, Unilever and Lancome.
Arie Kohen, Chairman of the Board of AHAVA Dead Sea Laboratories commented, "We are very happy to welcome Ms. Catalano to the AHAVA family.Her entrepreneurial background and big beauty company experience are exactly what the US market needs to continue on its growth trajectory. Ms. Catalano has a true understanding of both sales and marketing; we know she will use this knowledge and her relationships to expand AHAVA's reach."
Catalano commented on AHAVA and her new role, "AHAVA has made tremendous strides in the US market – both consumers and retailers alike are taking notice of AHAVA because there is a real appreciation for unique, authentic brand stories. I am very excited to be leading the business and look forward to building the business into a true powerhouse."
