Dermablend Says Look Good, Feel Better

Dermablend, which is known for its cosmetics that excel at covering up any type of skin imperfection, is promoting the belief – as well as the organization – “Look Good, Feel Better.”

The campaign is encouraging Dermablend cosmetic users to “confess” what types of skin imperfections they are covering up – whether its medical related, or a scar or tattoo.
The brand will be donating $1 to the Look Good, Feel Better organization for every “Camo Confession” video that is shared and/or uploaded to its by consumers.

Look Good, Feel Better is an organization dedicated to improving the self-esteem and quality of life of women suffering appearance-related side effects of cancer treatments. Visit Dermablend’s YouTube channel for more information.

And - this is exactly the type of marketing opportunity more beauty brands should be taking advantage of, according to Pearlfisher’s Sophie Maxwell. In the Expert’s View column, The Other Face of Beauty, Maxwell calls attention to how beauty marketers are missing the mark on meeting the cosmetic needs of cancer patients.

Photo: See it larger on Beauty Packaging's Facebook page.