03.18.14
Degree Men deodorant is an “Official Locker Room Product” for the NCAA Championships, and is giving consumers a chance to win a trip to the 2015 NCAA Final Four in Indianapolis.
Basketball fans – and Degree users – are being asked to vote online at the brand’s new microsite, degreebasketball.com, for their favorite NCAA March Madness ‘underdog moment.’
Fans can visit YouTube.com/DegreeMen to view an exciting short film series, directed by 9-time Grammy winner John Legend, showcasing how basketball superstar Stephen Curry pushes himself to ‘do more’ off the court in order to improve on the court – in line with the brand’s “Do:More” campaign.
Degree Men deodorant has also launched a limited edition NCAA basketball-themed Sport Defense stick from its ‘Adrenaline Series.’ line featuring new improved, patented “Motionsense” technology, which is triggered by body movements to protect users from sweat for 48 hours.
The limited edition deodorant features a basketball player on the label.
Matthew McCarthy, senior marketing director, Unilever North America, commented:
"Degree Men is proud to partner with pro basketball guard Stephen Curry and the NCAA and to give fans the chance to vote on the greatest March Madness underdog moment of all time.”
Basketball fans – and Degree users – are being asked to vote online at the brand’s new microsite, degreebasketball.com, for their favorite NCAA March Madness ‘underdog moment.’
Fans can visit YouTube.com/DegreeMen to view an exciting short film series, directed by 9-time Grammy winner John Legend, showcasing how basketball superstar Stephen Curry pushes himself to ‘do more’ off the court in order to improve on the court – in line with the brand’s “Do:More” campaign.
Degree Men deodorant has also launched a limited edition NCAA basketball-themed Sport Defense stick from its ‘Adrenaline Series.’ line featuring new improved, patented “Motionsense” technology, which is triggered by body movements to protect users from sweat for 48 hours.
The limited edition deodorant features a basketball player on the label.
Matthew McCarthy, senior marketing director, Unilever North America, commented:
"Degree Men is proud to partner with pro basketball guard Stephen Curry and the NCAA and to give fans the chance to vote on the greatest March Madness underdog moment of all time.”
