04.04.14
Lupita Nyong'o is Lancome’s newest brand ambassador, and will be seen this summer in campaigns shot by photographers Mert Alas and Marcus Piggott.
Nyong'o is Lancome’s fourth Oscar-winning-ambassadors - the 31-year-old actress recently won an Academy Award for her portrayal of Patsey in 12 Years a Slave.
The brand’s ambassador lineup has included Julia Roberts, Kate Winslet, Penelope Cruz, and the recently appointed actress Lily Collins.
Nyong'o commented:
"I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."
Francoise Lehmann, General Manager of Lancome International, said:
"Lupita is by essence the Lancome woman…strikingly beautiful and intelligent...serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep."
Xavier Vey, President of Lancome USA added:
"Lupita's authentic inner and outer beauty, her exquisite grace, and true confidence represent today's modern woman. Having Lupita as a Lancome ambassadress will help support our mission in the U.S. market which is to speak to all women."
Nyong'o is Lancome’s fourth Oscar-winning-ambassadors - the 31-year-old actress recently won an Academy Award for her portrayal of Patsey in 12 Years a Slave.
The brand’s ambassador lineup has included Julia Roberts, Kate Winslet, Penelope Cruz, and the recently appointed actress Lily Collins.
Nyong'o commented:
"I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."
Francoise Lehmann, General Manager of Lancome International, said:
"Lupita is by essence the Lancome woman…strikingly beautiful and intelligent...serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep."
Xavier Vey, President of Lancome USA added:
"Lupita's authentic inner and outer beauty, her exquisite grace, and true confidence represent today's modern woman. Having Lupita as a Lancome ambassadress will help support our mission in the U.S. market which is to speak to all women."
