06.02.14
Cynthia Beesemyer, founder and president, The Brand Initiative LLC, will be presenting the conference, “Launching a Product in the Highly Competitive Beauty World” during HBA Global Expo.
The session will take place 10 am – 10:35 am on the first day of the show, Tuesday June 10th.
Beesemyer will discuss how to choose the right packaging, as well as the best suppliers to execute the concept; how to determine the distribution for your product; and tips on managing the marketing plan.
Attendees will hear a personal ‘concept to consumer’ story, plus insights about what helped lead the brand to success.
The session will take place 10 am – 10:35 am on the first day of the show, Tuesday June 10th.
Beesemyer will discuss how to choose the right packaging, as well as the best suppliers to execute the concept; how to determine the distribution for your product; and tips on managing the marketing plan.
Attendees will hear a personal ‘concept to consumer’ story, plus insights about what helped lead the brand to success.
