06.26.14
There’s no greater way to generate sales than by having consumers love your product. But how do you get them to first try it out?
On July 13, from 1pm to 2:30pm, Beauty Packaging will present a session at Cosmoprof North America that will look at how sample size offerings have become a mega-route in the last couple of years, with everything from increased gifts with purchase, to trial offers to subscription boxes that regularly arrive at your home or office.
Small-sized products have also become a way to generate increased sales at retail and for travel-related needs due to airline restrictions. What are some of the newest ways that consumers can sample products on an ongoing basis and brands can generate sales and feedback immediately? Industry experts will look at some of the latest sampling strategies and how they work to build brands’ sales.
Panelists are: Elian Pres-Gurwits, president of Glossybox USA; Jeremy Reid, founder and chairman, Pinch Me; Andrea Koons, executive director, global marketing, Murad; Julie Macklowe, founder of vbeauté. Moderator: Jamie Matusow, editor, Beauty Packaging Magazine
Cosmoprof North America will take place July 13-15, 2014, at the Mandalay Bay Convention Center in Las Vegas, NV.
Stay tuned to BeautyPackaging.com for details—and for a special feature on Sample Sizes in the September issue.
Shown: Glossybox
On July 13, from 1pm to 2:30pm, Beauty Packaging will present a session at Cosmoprof North America that will look at how sample size offerings have become a mega-route in the last couple of years, with everything from increased gifts with purchase, to trial offers to subscription boxes that regularly arrive at your home or office.
Small-sized products have also become a way to generate increased sales at retail and for travel-related needs due to airline restrictions. What are some of the newest ways that consumers can sample products on an ongoing basis and brands can generate sales and feedback immediately? Industry experts will look at some of the latest sampling strategies and how they work to build brands’ sales.
Panelists are: Elian Pres-Gurwits, president of Glossybox USA; Jeremy Reid, founder and chairman, Pinch Me; Andrea Koons, executive director, global marketing, Murad; Julie Macklowe, founder of vbeauté. Moderator: Jamie Matusow, editor, Beauty Packaging Magazine
Cosmoprof North America will take place July 13-15, 2014, at the Mandalay Bay Convention Center in Las Vegas, NV.
Stay tuned to BeautyPackaging.com for details—and for a special feature on Sample Sizes in the September issue.
Shown: Glossybox
