07.02.14
Beauty Packaging’s editor, Jamie Matusow, will be presenting a session at Cosmoprof North America on July 13th , 1 pm – 2:30 - and it’s all about sample sizes.
Experts will discuss how sample size offerings have become a mega-route in the last couple of years, with everything from increased gifts with purchase, to trial offers to subscription boxes that regularly arrive at your home or office, as well as serving many other purposes.
The panelists are: Elian Pres-Gurwits, president of Glossybox USA; Jeremy Reid, founder and chairman, Pinch Me; Andrea Koons, executive director, global marketing, Murad; Julie Macklowe, founder of vbeauté.
Experts will discuss how sample size offerings have become a mega-route in the last couple of years, with everything from increased gifts with purchase, to trial offers to subscription boxes that regularly arrive at your home or office, as well as serving many other purposes.
The panelists are: Elian Pres-Gurwits, president of Glossybox USA; Jeremy Reid, founder and chairman, Pinch Me; Andrea Koons, executive director, global marketing, Murad; Julie Macklowe, founder of vbeauté.
