07.24.14
Now, the brand is promoting its signature service with a new promotion, “Face Map Our Nation.”
The campaign and contest runs July 1 - October 31, 2014. Dermalogica's customers will be encouraged to share a photo of their completed Face Mapping chart by using hashtag #facemapnation.
Those who share their Face Mapping sheet on social media will be entered to win a chance to receive their personalized product prescription from Dermalogica. 30 winners will be chosen at random through October 31, 2014.
Tracey Sameyah, US General Manager for Dermalogica, commented:
"Face Mapping is the heart of our brand because the experience brings together the defining elements of our work: a scientific approach, technical knowledge of the skin, the transcendent power of human touch, and face to face communication, all to facilitate helping the client achieve her best skin."
The Face Mapping concept is based on Eastern Chinese medicine which divides the face, neck and decollete into 14 zones, and allows the therapist to observe and note specific conditions in each area of the face. This complete skin analysis is given under magnification, using sanitized, un-gloved hands, to detect subtle nuances in the skin such as congestion, heat and excess sebum.
