08.05.14
The sleek silver packaging, and black logo, has an 'urban chic' look.
The collection includes a pomade, shaving and shampoo products, and a refining mist.
The inspiration for Hue for Every Man came from a barbershop. In conversations with a celebrity barber friend, HUE founder and CEO Jessica Estrada repeatedly heard his mostly Men of Color clients --athletes, industry executives and professionals -- were unable to find good skin and hair products. Noting an absence of such products at Bloomingdales, Nordstrom, Fred Segal, or Kitson, Estrada, a seasoned entrepreneur, set out to create her own.
"Although formulated for Men of Color, we're finding that well-groomed men of every color appreciate our natural ingredients and results," says Estrada. Plans are already in the works for expansion of the Hue for Every Man collection and distribution network. Estrada expects to be in many fine retailers and specialty stores nationwide in 2015.
