08.22.14
According to William Roam, a new company creating “Made in the USA” personal care products within the hospitality market, they are swiftly gaining momentum, and seeing strong sales since launching in November of 2013.
“We saw an amazing opportunity to turn the amenity market on its ear, and not just with on-trend designs and stunning products, but by being a part of a larger movement to bring manufacturing back to the U.S.,” says Ali Murphy, CEO of William Roam. Murphy says, historically, the hospitality market has a rich history with offshore partnerships, but during extensive competitive research, William Roam made a conscious choice to develop, create and manufacture products in the USA.
According to William Roam, they are the first, and only, amenities company in the hospitality market to offer American-made products, from concept to completion.
Some of the largest retailers in the United States have also committed to shuttering offshore partnerships in favor of American manufacturing, as more businesses can balance consumer demand with the massive shift in vendor sourcing and time intensive development phases. "Businesses can affect change within their industry, and once our partners and customers understood what we had created, and why, the response was overwhelming," said Bryce Lowry, President of William Roam. "The market has been ready, and waiting, for quality American-made amenities."
William Roam, which is inspired by the spirit of modern American travel, has three distinct collections all designed, crafted and distributed in America. Each collection speaks to the William Roam manufacturing story, and mirrors the vast, American landscape with purposely chosen extracts and ingredients. A robust product line offers more than 60 SKUs of bath, body and hair products, complete with sundry items for thorough in-room set-ups, various sizes and packaging options, mobile ordering, same day shipping and no minimums.
For more on Made in USA manufacturing and Sample & Amenity Sizes, watch for Beauty Packaging’s feature stories in the September issue—in print and online at BeautyPackaging.com.
“We saw an amazing opportunity to turn the amenity market on its ear, and not just with on-trend designs and stunning products, but by being a part of a larger movement to bring manufacturing back to the U.S.,” says Ali Murphy, CEO of William Roam. Murphy says, historically, the hospitality market has a rich history with offshore partnerships, but during extensive competitive research, William Roam made a conscious choice to develop, create and manufacture products in the USA.
According to William Roam, they are the first, and only, amenities company in the hospitality market to offer American-made products, from concept to completion.
Some of the largest retailers in the United States have also committed to shuttering offshore partnerships in favor of American manufacturing, as more businesses can balance consumer demand with the massive shift in vendor sourcing and time intensive development phases. "Businesses can affect change within their industry, and once our partners and customers understood what we had created, and why, the response was overwhelming," said Bryce Lowry, President of William Roam. "The market has been ready, and waiting, for quality American-made amenities."
William Roam, which is inspired by the spirit of modern American travel, has three distinct collections all designed, crafted and distributed in America. Each collection speaks to the William Roam manufacturing story, and mirrors the vast, American landscape with purposely chosen extracts and ingredients. A robust product line offers more than 60 SKUs of bath, body and hair products, complete with sundry items for thorough in-room set-ups, various sizes and packaging options, mobile ordering, same day shipping and no minimums.
For more on Made in USA manufacturing and Sample & Amenity Sizes, watch for Beauty Packaging’s feature stories in the September issue—in print and online at BeautyPackaging.com.
