08.27.14
The Stephan Co. has launched LeKair Natural Curls, a premium line of products specially formulated to enhance the natural beauty of black hair. The products are formulated with avocado oil.
The collection includes Moisturizing and Detangling Conditioner; Moisturizing Shampoo Curl Rejuvenating Spray; and Curl Defining Cream.
The brightly colored packaging is white, with blue and yellow graphics. The line is available nationally at leading beauty supply stores.
Paul Crouch, VP of Sales, The Stephan Co., commented:
“We've always prided ourselves on being highly responsive to changes in the haircare needs of our African-American consumers. In Natural Curls we've developed an authentic product line that's consistent with the aspirations and principles of the growing natural hair movement, which is all about being true to yourself."
The collection includes Moisturizing and Detangling Conditioner; Moisturizing Shampoo Curl Rejuvenating Spray; and Curl Defining Cream.
The brightly colored packaging is white, with blue and yellow graphics. The line is available nationally at leading beauty supply stores.
Paul Crouch, VP of Sales, The Stephan Co., commented:
“We've always prided ourselves on being highly responsive to changes in the haircare needs of our African-American consumers. In Natural Curls we've developed an authentic product line that's consistent with the aspirations and principles of the growing natural hair movement, which is all about being true to yourself."
