09.15.14
Applying liquid foundation has never been easier, thanks to Hollywood makeup artist Mally Roncal. Roncal chose HCT Group’s full turnkey service to develop her latest professional beauty product—an airtight compact that smooths, hydrates, freshens—and never spills.
The airtight compact, which features the latest innovative airless packaging from HCT’s partner Pum-Tech, was chosen from an extensive collection of stock components including airless pumps, bottles, airtight compacts, airless jars and airless pump tubes.
Designed for makeup on the go, the compact opens up to reveal an inner sponge that is soaked in a high-performance liquid foundation formula.
Nicole Amorosino, director of product sales, HCT NJ says: “The customer was looking for a very natural, lightweight and hydrating foundation with a unique story as well as application, and this fit the bill. Not only does this water-based formula provide hydration to the skin, but it also makes your skin look silky and fresh all day long. Unlike most traditional liquid foundations, this product is travel friendly, providing a great option for consumers who use liquids. It is fun, fresh and a super chic way to beautiful looking skin!”
Application is simple. Use the puff and gently tap on the moistened sponge before applying to the face for a flawless finish.
Allyson McKenna, senior project manager, HCT NJ, comments: “You get it all with the Poreless Perfection Fluid Foundation. Not only is it going to be your foundation, but your touch-up for later in the day. It's an all-in-one product that lasts the entire day and gives you full coverage while hydrating your skin and reducing the appearance of pores and wrinkles.”
More info: www.hctpackaging.com
The airtight compact, which features the latest innovative airless packaging from HCT’s partner Pum-Tech, was chosen from an extensive collection of stock components including airless pumps, bottles, airtight compacts, airless jars and airless pump tubes.
Designed for makeup on the go, the compact opens up to reveal an inner sponge that is soaked in a high-performance liquid foundation formula.
Nicole Amorosino, director of product sales, HCT NJ says: “The customer was looking for a very natural, lightweight and hydrating foundation with a unique story as well as application, and this fit the bill. Not only does this water-based formula provide hydration to the skin, but it also makes your skin look silky and fresh all day long. Unlike most traditional liquid foundations, this product is travel friendly, providing a great option for consumers who use liquids. It is fun, fresh and a super chic way to beautiful looking skin!”
Application is simple. Use the puff and gently tap on the moistened sponge before applying to the face for a flawless finish.
Allyson McKenna, senior project manager, HCT NJ, comments: “You get it all with the Poreless Perfection Fluid Foundation. Not only is it going to be your foundation, but your touch-up for later in the day. It's an all-in-one product that lasts the entire day and gives you full coverage while hydrating your skin and reducing the appearance of pores and wrinkles.”
More info: www.hctpackaging.com
