09.26.14
Michael B. Jordan, star of “The Fantastic Four” film, appears in a new video spot for AXE.
The project marks Jordan’s directorial debut and takes viewers on a behind-the-scenes tour of the “AXE Temptation Lab,” where the brand creates the most tempting scents on earth and unveils their latest breakthrough “discovery”: the Temptation Gland.
During the “AXE Summer of Temptation” guys and girls interacted with #TemptationTuesday and opened up about what truly tempts them.
The “AXE Summer of Temptation” was launched in conjunction with the brand’s first flanker fragrance, AXE® Gold Temptation™.
The brand also created a very cool TUMBLER page to promote the campaign.
The project marks Jordan’s directorial debut and takes viewers on a behind-the-scenes tour of the “AXE Temptation Lab,” where the brand creates the most tempting scents on earth and unveils their latest breakthrough “discovery”: the Temptation Gland.
During the “AXE Summer of Temptation” guys and girls interacted with #TemptationTuesday and opened up about what truly tempts them.
The “AXE Summer of Temptation” was launched in conjunction with the brand’s first flanker fragrance, AXE® Gold Temptation™.
The brand also created a very cool TUMBLER page to promote the campaign.
