10.20.14
Nivea-Kao created a campaign to promote its Atrix hand cream to Japanese and Asian consumers - and wants shoppers to remember "the soft touch of their mother's hands."
There's a new website, "Thanks To Your Hands," as well as a video posted on the brand's YouTube channel called "Mother's Hands Again."
There's a new website, "Thanks To Your Hands," as well as a video posted on the brand's YouTube channel called "Mother's Hands Again."
