10.27.14
Nivea Men has signed on as presenting sponsor of the Fall Experimental Football League (FXFL).
FXFL is a new league that was created to give young players a realistic shot at breaking into the NFL. The league signs players who were recently cut from NFL training camps, so that they could continue training and try out for the NFL again the following year.
The Nivea Men logo will be displayed on jerseys, helmets, and even on the field - on the 50-yard line.
Carole Rissmann, vice president of marketing, Beiersdorf, commented:
"FXFL's goal to give players a clean start to their professional football careers is in lock step with NIVEA MEN's mission of giving guys a clean start every morning so they have the confidence to take on their day.”
FXFL is a new league that was created to give young players a realistic shot at breaking into the NFL. The league signs players who were recently cut from NFL training camps, so that they could continue training and try out for the NFL again the following year.
The Nivea Men logo will be displayed on jerseys, helmets, and even on the field - on the 50-yard line.
Carole Rissmann, vice president of marketing, Beiersdorf, commented:
"FXFL's goal to give players a clean start to their professional football careers is in lock step with NIVEA MEN's mission of giving guys a clean start every morning so they have the confidence to take on their day.”
