Lancome has named Lisa Eldridge as its new Makeup Creative Director. Eldridge, a makeup artist from London, has worked with some of the most well known photographers on major ad campaigns, for both fashion magazines and luxury fashion brands. Kate Winslet was among her many Red Carpet clients.

Eldridge has also been well known on social media for the past six years for her blog and how-to makeup tutorials on YouTube.

Francoise Lehmann, general manager, Lancome International, said:

"We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”

Eldridge commented:

"It's an honor to be named Makeup Creative Director at Lancome, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Makeup Atelier and I can't wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!”