01.30.15
Jumei International Holding Limited, China's leading online retailer of beauty products, welcomed two new recruits to the Authentic Beauty Product Alliance - OPI Products and Max Factor. The companies have also signed a cooperation agreement with Jill Stuart. Jumei is committed to sourcing the highest-quality beauty products for customers and ensuring authenticity.
Over 20 million ABPA-certified products are currently tagged with anti-counterfeit tracking codes. Other global brands which have joined the ABPA include Laneige, Maybelline, La Roche-Posay, Kose, Mamonde and Cetaphil.
Jumei is one of the founding members of the Authentic Beauty Product Alliance, which was established in July 2013 with the goal to raise product quality standards for the entire Chinese beauty products industry. Jumei's efforts are working - China's State Administration for Industry and Commerce conducted a sample check and survey and released reports on December 11, 2014 and January 23, 2015. Both reports resulted in 100% authenticity.
Back in October, LVMH's Givenchy signed a deal with the retailer.
Over 20 million ABPA-certified products are currently tagged with anti-counterfeit tracking codes. Other global brands which have joined the ABPA include Laneige, Maybelline, La Roche-Posay, Kose, Mamonde and Cetaphil.
Jumei is one of the founding members of the Authentic Beauty Product Alliance, which was established in July 2013 with the goal to raise product quality standards for the entire Chinese beauty products industry. Jumei's efforts are working - China's State Administration for Industry and Commerce conducted a sample check and survey and released reports on December 11, 2014 and January 23, 2015. Both reports resulted in 100% authenticity.
Back in October, LVMH's Givenchy signed a deal with the retailer.
