VariBlend, known for its custom-blending, dual-dispensing technology, has announced a new, Made-in-America, MiniMix 20mm dispenser that’s ideal for lipglosses, concealers and other on-the-go personal care products based upon fixed or variable delivery ratio of two different formulas.  In addition, 40- and 49mm versions are available for personal care products that require a larger size.

MiniMix utilizes patented technology, and is the first “spatial” mixer that custom blends two formulas with no residual product. This VariBlend delivery process utilizes a tightly webbed, precision matrix of 19 separate nozzles to distribute select ratios of two thoroughly blended formulas onto a surface applicator, resulting in a freshly blended, smooth delivery.

The slim profile MiniMix is suitable for a wide range of products, including those in various strengths. The shades and formulas in the two chambers are intended to be complementary and easily blended. Concealer and eye shadow formulas are planned for future development.
 
“Our proven, easy-to-use system delivers U.S. quality, unsurpassed cost-efficiency and allows the consumer to choose between two shades that can be applied each on its own, or in any of seven combinations,” says Robert Brands, CEO and president of VariBlend. “Imagine, for example, end-users having to carry only one shade of lipgloss, instead of seven. Now, with MiniMix, it’s as simple as turning a twist-knob on the adjustable color scale from one to seven.”
 
A Lip Color Dispensing Partnership
Variblend has partnered with Faber-Castell Cosmetics to offer LipMix, a lip color product that offers consumers seven different lip shades in one package. To achieve this solution, VariBlend combines its MiniMix dual dispensing pump with Faber-Castell Cosmetics’ unique ingredients and color technology. This German-made, turnkey solution includes custom color manufacturing, product filling and custom labeling.  Decorative effects are available.

More info: www.variblend.com