03.18.15
Cindy Crawford and Sonia Kashuk are appearing in a print and television public service announcement for "QVC and CEW Present Beauty with Benefits."
The two-hour live charitable broadcast, presented by QVC and Cosemtic Executive Women (CEW) will air on QVC Wednesday, April 15 at 10 PM (ET). It will feature prestige beauty brands including Laura Mercier, Clinique, Laura Geller, Shiseido, Josie Maran, philosophy and more, which have alll donated merchandise for the event. Eighty percent of the purchase price will benefit Cancer and Careers, a charitable program of the CEW Foundation that is dedicated to the empowerment of people living and working with cancer.
"Cindy and Sonia have each been inspiring women for years with their ambition and passionate spirits," said Ken O'Brien, senior vice president of merchandising for QVC. "We are honored to have them as our spokespeople this year and are confident that together, they will inspire viewers to make a difference."
Crawford said, "Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention. That is why I wanted to be a part of this great cause with my dear friend Sonia. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people's lives."
Kashuk added, "As a cancer survivor and beauty industry veteran, I am thrilled to be a part of Beauty with Benefits. It's wonderful to see so many leading names in beauty come together to support such a powerful cause that will impact the lives of so many."
The two-hour live charitable broadcast, presented by QVC and Cosemtic Executive Women (CEW) will air on QVC Wednesday, April 15 at 10 PM (ET). It will feature prestige beauty brands including Laura Mercier, Clinique, Laura Geller, Shiseido, Josie Maran, philosophy and more, which have alll donated merchandise for the event. Eighty percent of the purchase price will benefit Cancer and Careers, a charitable program of the CEW Foundation that is dedicated to the empowerment of people living and working with cancer.
"Cindy and Sonia have each been inspiring women for years with their ambition and passionate spirits," said Ken O'Brien, senior vice president of merchandising for QVC. "We are honored to have them as our spokespeople this year and are confident that together, they will inspire viewers to make a difference."
Crawford said, "Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention. That is why I wanted to be a part of this great cause with my dear friend Sonia. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people's lives."
Kashuk added, "As a cancer survivor and beauty industry veteran, I am thrilled to be a part of Beauty with Benefits. It's wonderful to see so many leading names in beauty come together to support such a powerful cause that will impact the lives of so many."
