05.01.15
Cosmoprof North America (CPNA) has announced the return of its successful BOUTIQUE sampling program in collaboration with HCT Group and the initial line-up of featured companies, to be held July 12-14, 2015, at Mandalay Bay Convention Center in Las Vegas.
BOUTIQUE is an open area on the show floor, located inside the Cosmetics and Personal Care Pavilion, that is open to all attendees. It is set up as a sampling bar showcasing deluxe premium-size samples from 20 brands. For a donation of $10, attendees can select seven samples to be placed in a high-end keepsake gift box provided by HCT Group, the official sponsor of BOUTIQUE and a global leader in cosmetic design, manufacturing, and packaging. Donations will be given to City of Hope for diabetes research and treatment. Over $13,000 was raised during the 2014 event.
“HCT Group is proud to once again be an official sponsor for BOUTIQUE at Cosmoprof North America Las Vegas,” said Nick Gardner, executive vice president of sales, HCT Group. “HCT has designed a custom, reusable tin exclusive to BOUTIQUE, featuring a unique sleeve that functions as both secondary packaging and a sleek and convenient handle. With a simple step and repeat decorative effect, the tin itself not only becomes a keepsake that the consumer can repurpose, but also serves as a pleasant reminder of the boutique concept.”
Brands to be included in the lineup include: Be A Bombshell, Bonita Colors, Clarisea, Daily Concepts, Demert Brands, Inc., Derma E, Dermovia, Earths Nectar, invisibobble, Nanokeratin System, Peter Lamas, Pharmagel International Inc., Royal Apothic, Timelesstruth.
“Brands featured in the BOUTIQUE get additional exposure on the show floor and the opportunity to put their product in the hands of more attendees,” said Daniela Ciocan, director of marketing, CPNA. “Attendees get deluxe samples from these fantastic brands while also benefitting a great cause...it’s a win-win.”
This year’s CPNA event expects more than 27,000 attendees from over 100 countries worldwide and will play host to nearly 950 exhibitors.
More info: www.cosmoprofnorthamerica.com
BOUTIQUE is an open area on the show floor, located inside the Cosmetics and Personal Care Pavilion, that is open to all attendees. It is set up as a sampling bar showcasing deluxe premium-size samples from 20 brands. For a donation of $10, attendees can select seven samples to be placed in a high-end keepsake gift box provided by HCT Group, the official sponsor of BOUTIQUE and a global leader in cosmetic design, manufacturing, and packaging. Donations will be given to City of Hope for diabetes research and treatment. Over $13,000 was raised during the 2014 event.
“HCT Group is proud to once again be an official sponsor for BOUTIQUE at Cosmoprof North America Las Vegas,” said Nick Gardner, executive vice president of sales, HCT Group. “HCT has designed a custom, reusable tin exclusive to BOUTIQUE, featuring a unique sleeve that functions as both secondary packaging and a sleek and convenient handle. With a simple step and repeat decorative effect, the tin itself not only becomes a keepsake that the consumer can repurpose, but also serves as a pleasant reminder of the boutique concept.”
Brands to be included in the lineup include: Be A Bombshell, Bonita Colors, Clarisea, Daily Concepts, Demert Brands, Inc., Derma E, Dermovia, Earths Nectar, invisibobble, Nanokeratin System, Peter Lamas, Pharmagel International Inc., Royal Apothic, Timelesstruth.
“Brands featured in the BOUTIQUE get additional exposure on the show floor and the opportunity to put their product in the hands of more attendees,” said Daniela Ciocan, director of marketing, CPNA. “Attendees get deluxe samples from these fantastic brands while also benefitting a great cause...it’s a win-win.”
This year’s CPNA event expects more than 27,000 attendees from over 100 countries worldwide and will play host to nearly 950 exhibitors.
More info: www.cosmoprofnorthamerica.com
