05.04.15
May 4th is “Melanoma Monday” according to L’Oreal Paris.
L’Oréal Paris has partnered with the Melanoma Research Alliance (MRA) to launch the social media campaign, It’s THAT Worth It To Me. Celebrities, including Eva Longoria and skin cancer survivor Diane Keaton (shown), have signed on to star in videos to help promote the campaign on social media.
The campaign’s message: To encourage women to share why SPF protection or using sunless tanner is worth it to protect their own skin, their beauty and their life.
The campaign intends to spread the news that melanoma is the most deadly form of skin cancer and is the most common form of cancer in women under 40 in the U.S. The MRA is the leading private funder of melanoma research.
L’Oréal Paris Communications Executive and melanoma survivor Danielle Macaluso has also made a video for the campaign, which tells her own personal story of why SPF protection is worth it.
Raising Funds
For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015.
Additionally, $1 from U.S. sales of select L’Oréal Paris products from now through December 31st, 2015 will fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000.
The products included in the promotion include various L’Oreal suncare products, such L’Oréal Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF 50 and its Sublime Bronze Self-Tanning Serum. Some of the products are shown above.
#ItsTHATWorthIt
Today, May 4th, through Labor Day, L’Oreal Paris is encouraging women to use the hashtag #ItsTHATWorthIt, to share their own 15-second video about why using suncare products is worth it, and help to spread the word on social media.
L’Oréal Paris has partnered with the Melanoma Research Alliance (MRA) to launch the social media campaign, It’s THAT Worth It To Me. Celebrities, including Eva Longoria and skin cancer survivor Diane Keaton (shown), have signed on to star in videos to help promote the campaign on social media.
The campaign’s message: To encourage women to share why SPF protection or using sunless tanner is worth it to protect their own skin, their beauty and their life.
The campaign intends to spread the news that melanoma is the most deadly form of skin cancer and is the most common form of cancer in women under 40 in the U.S. The MRA is the leading private funder of melanoma research.
L’Oréal Paris Communications Executive and melanoma survivor Danielle Macaluso has also made a video for the campaign, which tells her own personal story of why SPF protection is worth it.
Raising Funds
For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015.
Additionally, $1 from U.S. sales of select L’Oréal Paris products from now through December 31st, 2015 will fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000.
The products included in the promotion include various L’Oreal suncare products, such L’Oréal Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF 50 and its Sublime Bronze Self-Tanning Serum. Some of the products are shown above.
#ItsTHATWorthIt
Today, May 4th, through Labor Day, L’Oreal Paris is encouraging women to use the hashtag #ItsTHATWorthIt, to share their own 15-second video about why using suncare products is worth it, and help to spread the word on social media.
