A new report from market researchers Research and Markets—“India Men’s Grooming Products Market Forecast and Opportunities, 2020”—reveals that the market for men's grooming products in India is projected to grow at a CAGR of over 17% through 2020.
Reasons cited include rising hygiene concerns, increasing disposable income, and enhanced media exposure. Retail chains are playing a major role in increasing sales of men's grooming products by increasing visibility and accessibility of products. In addition, rising urban middle class population, and improved distribution channels in tier II and tier III cities, are also expected to stimulate growth in the market through 2020. The report says that major players in the market include Procter & Gamble, HUL and Nivea. Segment-wise, fragrances dominate the men's grooming market in India, followed by shaving and skincare segments.
