05.28.15
At the 49th edition of Cosmoprof Worldwide Bologna, which will be held March 18-21, together with Cosmopack (March 17-20, 2016), the show will host for the first time ever a project called ”The Halal Cosmetics: From Production to Sales.” This will be a world preview of an exhibition area (which will be part of the pavilion dedicated to Natural Cosmetics) completely dedicated to national and international companies producing or distributing beauty products with Halal certification logo (“lawful” for Muslim consumers).
The format has been developed in partnership and under the supervision of the Italian Halal certification body WHAD- World Halal Development, which will also provide a support on Islamic marketing.
“Halal Cosmetics are mainly requested from South Asian and Middle Eastern consumers,” says Dino Tavazzi , chief executive officer of Cosmoprof, “but it also influences Italian and European companies, due to the fact that 80% of the beauty products sold in GCC countries are produced in Europe, above all in Italy and France.” (According to WHAD Italy).
“Halal beauty products are more and more appreciated also from non-Muslim consumers, thanks to the great attention paid to natural ingredients, on the production process, on fair trade and on eco-sustainability; the marketing of those products is similar to bio, vegan and to organic products”, says Annamaria Aisha Tiozzo, president of WHAD.
According to the organizers, with an annual growth of 12% worldwide (and up to 19% in GCC markets) and potential customers reaching the numbers of 1/3 of the world population, the “lawful ” beauty products represent a booming trend, supported from the latest international regulations concerning Halal cosmetics, as for example the Malaysian standards and the most recent ones adopted by ESMA (United Arab Emirates).
The format has been developed in partnership and under the supervision of the Italian Halal certification body WHAD- World Halal Development, which will also provide a support on Islamic marketing.
“Halal Cosmetics are mainly requested from South Asian and Middle Eastern consumers,” says Dino Tavazzi , chief executive officer of Cosmoprof, “but it also influences Italian and European companies, due to the fact that 80% of the beauty products sold in GCC countries are produced in Europe, above all in Italy and France.” (According to WHAD Italy).
“Halal beauty products are more and more appreciated also from non-Muslim consumers, thanks to the great attention paid to natural ingredients, on the production process, on fair trade and on eco-sustainability; the marketing of those products is similar to bio, vegan and to organic products”, says Annamaria Aisha Tiozzo, president of WHAD.
According to the organizers, with an annual growth of 12% worldwide (and up to 19% in GCC markets) and potential customers reaching the numbers of 1/3 of the world population, the “lawful ” beauty products represent a booming trend, supported from the latest international regulations concerning Halal cosmetics, as for example the Malaysian standards and the most recent ones adopted by ESMA (United Arab Emirates).
