06.23.15
AXE says it plans to help draft prospect Justise Winslow, shown above, this Thursday, to prepare for the 2015 NBA Draft (presented by State Farm) by giving the young basketball player grooming tips.
The brand intends to help Winslow make it easier to transition from college to the professional ranks by working with AXE celebrity stylist Amy Komorowski. While working with Winslow on his image, Komorowski will be using products from the AXE White Label line, which has stylish packaging featured in The Dieline.
"The NBA has always been home to some of the world's greatest athletes, but in recent years fashion has truly taken center stage, making the league a trendsetter," said Matthew McCarthy, senior director, AXE & Men's Grooming for Unilever. "AXE has always been about what's next and we're excited to bring our grooming and style credentials to the 2015 NBA Draft presented by State Farm with Justise."
Follow #NBADraftTakeover on Twitter on June 25 from 2:30pm to 3:30pm (EST) as each player takes over the AXE account for a fan Q&A.
The brand intends to help Winslow make it easier to transition from college to the professional ranks by working with AXE celebrity stylist Amy Komorowski. While working with Winslow on his image, Komorowski will be using products from the AXE White Label line, which has stylish packaging featured in The Dieline.
"The NBA has always been home to some of the world's greatest athletes, but in recent years fashion has truly taken center stage, making the league a trendsetter," said Matthew McCarthy, senior director, AXE & Men's Grooming for Unilever. "AXE has always been about what's next and we're excited to bring our grooming and style credentials to the 2015 NBA Draft presented by State Farm with Justise."
Follow #NBADraftTakeover on Twitter on June 25 from 2:30pm to 3:30pm (EST) as each player takes over the AXE account for a fan Q&A.
