L'Oreal Hair Care Brand Recruits Tracee Ellis Ross

Tracee Ellis Ross, an award winning actress who is the star of the ABC comedy Black-ish, is partnering with L'oreal's hair care brand, Optimum Amla Legend.

Ross will be creating style content including interviews, hair tutorials, and more on her own Instagram account, Facebook, and Twitter as well as participate in key brand activations and live events.

"I've worked closely with the Optimum Amla Legend brand in the past and my hair truly loves the products...I'm so excited to be part of their family and to help bring Legendary Amla style to the consumer." said Ross.

Nicole Fourgoux General Manager, Multicultural Beauty Division, L'Oréal USA, commented, "Tracee brings the many dimensions of our consumer to life. As a multicultural brand, Optimum Amla Legend's consumers come from varied backgrounds with varied hair textures, and we are excited to give her the resources and products she craves. We are delighted to be working together with Tracee to create meaningful and dynamic content in a way that only she can."

Optimum Amla Legend infuses its products with Amla Oil, sourced from the Indian superfruit. The packaging, shown, is vibrant green, and includes tubes and bottles that feature an image of Amla oil.