07.14.15
As the Prestige beauty sector continues to gain ground, so, too, has global information company The NPD Group, Inc. The research group has announced the launch of its U.S. Prestige Beauty Total Measured Market (TMM) retail sales tracking service, which offers a broader view of the prestige beauty universe through expanded retailer and marketplace coverage for makeup, skin care, and fragrance. Such enhancements allow for the reporting of retail sales from the department/specialty, mid-tier, and online stores, as well as television shopping.
Highlights of the Prestige Beauty TMM service include built-up coverage of specialty stores, expanded online coverage, and a reorganization of the channel structure. A key feature is that, while the previous service offered one combined view of the prestige beauty market, this enhancement allows for both separate and joint views of brick-and-mortar and online sales.
“We are excited about this enhanced, total market service, which gives our clients a more comprehensive understanding of the trends happening in prestige beauty, and what brands and products are competing for the consumer dollar,” said Diane Nicholson, president of U.S. Softlines, The NPD Group. “We continue to listen to our beauty industry clients and innovate according to their needs and wish lists, with the goal of improving their ability to make better business decisions, and using the data in a continuously evolving marketplace.”
Highlights of the Prestige Beauty TMM service include built-up coverage of specialty stores, expanded online coverage, and a reorganization of the channel structure. A key feature is that, while the previous service offered one combined view of the prestige beauty market, this enhancement allows for both separate and joint views of brick-and-mortar and online sales.
“We are excited about this enhanced, total market service, which gives our clients a more comprehensive understanding of the trends happening in prestige beauty, and what brands and products are competing for the consumer dollar,” said Diane Nicholson, president of U.S. Softlines, The NPD Group. “We continue to listen to our beauty industry clients and innovate according to their needs and wish lists, with the goal of improving their ability to make better business decisions, and using the data in a continuously evolving marketplace.”
