08.06.15
Jergens Skincare is introducing a new brand ambassador - actress and comedienne Leslie Mann, to launch the new Jergens Wet Skin Moisturizer.
“The Jergens brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer,” said Karen Frank, vice president of U.S. Mass and Global Skincare Marketing, Kao USA Inc.
Frank continued, “With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin...When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
The new product line-up for Jergens Wet Skin Moisturizer includes these three new fragrances:
“The Jergens brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer,” said Karen Frank, vice president of U.S. Mass and Global Skincare Marketing, Kao USA Inc.
Frank continued, “With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin...When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
The new product line-up for Jergens Wet Skin Moisturizer includes these three new fragrances:
- Nourishing Monoi Oil: A light gardenia, floral scented oil
- Refreshing Coconut Oil: An invigorating oil with a beachy, tropical fruit essence
- Calming Green Tea Oil: A soothing botanical oil formula drawn from mature green tea leaves
