09.03.15
L'Oreal has announced the brands it is partnering with for its complimentary loyalty program—Lancome Elite Rewards, which is the first-ever luxury brand rewards program.
The program's members can now redeem their points for gifts from a selection of VIP Partners, which include: Gilt, DELSEY, AccorHotels, Spafinder Wellness 365, Revo, Perrin Paris and GLAMSQUAD.
Alessio Rossi, VP, Lancome digital marketing, commented, "Lancome Elite Rewards encourages its members to earn points through a variety of activities and platforms. We wanted to give them the same flexibility when they choose to redeem their points, so we established partnerships with premiere brands that offer our customers a variety of gifts and services for their loyalty."
Steven Schneider, President of Gilt City and Gilt Business Development, said, "We're thrilled to be teaming up with Lancome, one of the world's most esteemed beauty brands, and their exciting new rewards program. Lancome customers will now be able to redeem their Elite Rewards points and shop designer brands on Gilt.com to complete their beauty look."
Lancome Elite Rewards members can view additional VIP partners, as well as track and manage their points, though a simple dashboard here. Reward points can also be redeemed for more than 100 select Lancome products, including trial- and full-size items, and unique service experiences, like a private beauty consultation, all-inclusive spa day or access to New York Fashion Week.
The program's members can now redeem their points for gifts from a selection of VIP Partners, which include: Gilt, DELSEY, AccorHotels, Spafinder Wellness 365, Revo, Perrin Paris and GLAMSQUAD.
Alessio Rossi, VP, Lancome digital marketing, commented, "Lancome Elite Rewards encourages its members to earn points through a variety of activities and platforms. We wanted to give them the same flexibility when they choose to redeem their points, so we established partnerships with premiere brands that offer our customers a variety of gifts and services for their loyalty."
Steven Schneider, President of Gilt City and Gilt Business Development, said, "We're thrilled to be teaming up with Lancome, one of the world's most esteemed beauty brands, and their exciting new rewards program. Lancome customers will now be able to redeem their Elite Rewards points and shop designer brands on Gilt.com to complete their beauty look."
Lancome Elite Rewards members can view additional VIP partners, as well as track and manage their points, though a simple dashboard here. Reward points can also be redeemed for more than 100 select Lancome products, including trial- and full-size items, and unique service experiences, like a private beauty consultation, all-inclusive spa day or access to New York Fashion Week.
