09.21.15
Gwen Stefani is partnering with Urban Decay to launch a limited edition cosmetics line on November 22nd. The UD | Gwen Stefani collection will be available on UrbanDecay.com, in Urban Decay stores, and at Sephora, Ulta and Macy's.
Stefani is a singer/songwriter, fashion designer, and judge on The Voice. This marks Urban Decay's first-ever celebrity collaboration, and it's already being promoted on social media with the hashtag #UDxGwen.
A Close Collaboration
The brand says Stefani worked closely with UD, guiding every detail of the collection, from the shades to the packaging. Wende Zomnir, Chief Creative Officer and Founding Partner, Urban Decay, apparently spent countless hours at Stefani's house, working our every detail of the launch. As a result of the close collaboration, the formulations and packaging truly reflect exactly what Stefani wanted - right down to each makeup color.
Stefani said, "When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they've built their company is very similar to my aesthetic and approach. It's all about creative self-expression, being strong and not being afraid to go outside of the box."
Stefani continued, "Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It's my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We've made and created products that I actually wear every single day. It's the real thing. I'm obsessed with everything we've done, and I can't wait to share it."
Zomnir added, "We've always been such huge fans of Gwen's work over at UD. We've wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit."
It's not the first time Zomnir and Stefani's paths have crossed. Back in March, Stefani and Zomnir joined forces to help empower women around the globe.
Photos: on left, Wende Zomnir and Gwen Stefani, Instagram/udwende on right, Instagram/popsugarbeauty
Stefani is a singer/songwriter, fashion designer, and judge on The Voice. This marks Urban Decay's first-ever celebrity collaboration, and it's already being promoted on social media with the hashtag #UDxGwen.
A Close Collaboration
The brand says Stefani worked closely with UD, guiding every detail of the collection, from the shades to the packaging. Wende Zomnir, Chief Creative Officer and Founding Partner, Urban Decay, apparently spent countless hours at Stefani's house, working our every detail of the launch. As a result of the close collaboration, the formulations and packaging truly reflect exactly what Stefani wanted - right down to each makeup color.
Stefani said, "When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they've built their company is very similar to my aesthetic and approach. It's all about creative self-expression, being strong and not being afraid to go outside of the box."
Stefani continued, "Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It's my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We've made and created products that I actually wear every single day. It's the real thing. I'm obsessed with everything we've done, and I can't wait to share it."
Zomnir added, "We've always been such huge fans of Gwen's work over at UD. We've wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit."
It's not the first time Zomnir and Stefani's paths have crossed. Back in March, Stefani and Zomnir joined forces to help empower women around the globe.
Photos: on left, Wende Zomnir and Gwen Stefani, Instagram/udwende on right, Instagram/popsugarbeauty
