Creme of Nature is partnering with Look Good Feel Better for its Breast Cancer Awareness Month campaign through the end of October.

The campaign will include launching a limited-edition Creme of Nature with Argan Oil from Morocco Pink Perfect Edges (shown above); Breast Cancer Awareness walks in St. Louis, New York City, Jacksonville, Chicago and Atlanta; and a "Wear Pink Fridays" social media campaign, encouraging fans and consumers to pledge to wear pink on a Friday in October and post a photo using the hashtag #CourageousBeauty.

Teneya Gholston, Creme of Nature's director of marketing, said, "We are now in our fifth year of partnership with Look Good Feel Better, and our first year supporting The Breakfast Club and American Cancer Society with the Breast Cancer Awareness walks, and the heroism and stories of survival continue to inspire us. Our brand is committed to helping women feel beautiful and more confident, and we consider it a privilege to celebrate the beauty and courage of all women."