11.03.15
With its $12 billion dollar deal for 43 P&G brands barely in the rearview mirror, Coty has announced that it will acquire the personal care and beauty business of Hypermarcas S.A. for approximately $1 billion in cash. The purchase will put Coty in a strong position in the mass market in Brazil, identified as the world’s third largest beauty market. Hypermarcas had net revenues of more than $250 million in 2014, according to Coty, with an offering of brands that hold leading positions in the highly competitive Brazilian beauty and personal care market. Brands that Coty would acquire include:
Monange – a multi-category personal care brand (body care, hair care, female deodorant)
Risqué – the market leader in nail polish in Brazil
Bozzano – the market leader in men’s care in Brazil
Paixão – largest skin care brand in Brazil
Biocolor – a best-selling hair colorant in Brazil
Coty says the Hypermarcas acquisition comprises state of the art manufacturing and distribution facilities in the state of Goias, with critical mass go to market capabilities and a proven management team. As a result, it provides an excellent platform to integrate the existing small Coty business as well as the larger Procter & Gamble Specialty Beauty business in Brazil.
Monange – a multi-category personal care brand (body care, hair care, female deodorant)
Risqué – the market leader in nail polish in Brazil
Bozzano – the market leader in men’s care in Brazil
Paixão – largest skin care brand in Brazil
Biocolor – a best-selling hair colorant in Brazil
Coty says the Hypermarcas acquisition comprises state of the art manufacturing and distribution facilities in the state of Goias, with critical mass go to market capabilities and a proven management team. As a result, it provides an excellent platform to integrate the existing small Coty business as well as the larger Procter & Gamble Specialty Beauty business in Brazil.
