11.10.15
At the third annual #beauty20 Awards, held in New York on November 5, direct seller Mary Kay received a trio of social media awards: Best Facebook, Best Pinterest and Best You Tube. The beauty industry awards ceremony by innoCos Digital recognizes what it calls "the most groundbreaking innovation in digital marketing by beauty brands."
Beauty companies around the world submitted more than 350 nominations and a panel of industry experts selected five finalists in each category. Mary Kay was nominated alongside other top beauty brands including L’Occitane, Avon, OPI Products and e.l.f Cosmetics. The final winners were chosen by more than 30,000 beauty fans who cast their votes for the brands they feel are the most innovative and pioneering online.
In the U.S., the Mary Kay Facebook page provides a digital community and family to more than 2.3 million brand lovers. On Pinterest, Mary Kay followers have grown by 16% this year with more than 60,000 fans. More than 70,000 people subscribe to Mary Kay's YouTube channel, logging nearly 6 million views for expert beauty advice and inspiration.
