And the winner is… Revlon has announced the winner of its LOVE IS ON Million Dollar Challenge, the company’s new crowdfunding philanthropic platform. Beginning in September, organizations dedicated to women’s cancer, heart disease and diabetes, competed to raise the most funds to win a million dollar grand prize donation from Revlon. Competitors in the Revlon LOVE IS ON Million Dollar Challenge raised $2.75 million, with Revlon donating an additional $1.425 million over the course of the challenge for a total distribution of $4.18 million. Raising over $950,000, Cycle for Survival of Memorial Sloan Kettering Cancer Center is the top fundraiser and winner of the grand prize donation.
The @Revlon Million Dollar Challenge distributed over $4M to women's health organizations #loveison
 
Lorenzo Delpani, CEO of Revlon, said: “We are extremely proud of the success of our LOVE IS ON Million Dollar Challenge. By using competition to incentivize women’s health organizations to raise funds, we greatly increased the impact of our charitable giving, which was always our primary goal. It was particularly heartwarming to watch charities of all sizes embrace the spirit of the Challenge by creatively activating and engaging their supporter networks.”
 
The Challenge runner-up is the Cancer Research Institute, which raised over $700,000 and received a $250,000 prize from Revlon. In addition to the two top prizes, special ‘bonus challenges’ worth a total of $175,000 were awarded to various organizations over the six-week competition.
 
For a full list of winners and all charities involved in the Challenge, please visit www.crowdrise.com/revlonchallenge.  
 
Revlon will continue to inspire LOVE throughout the year with new programs. For more information visit Revlon’s social channels (@Revlon) and hashtag #RevlonMillion and #LOVEISON.