12.17.15
Modere has announced the appointment of Vic Catalfamo as its new Chief Marketing Officer.
Modere is an e-tailer with a focus on overall health and wellness and design. It markets its own branded beauty, personal care, lifestyle and health and wellness products. Modere calls itself a "social retailer," with a forward-thinking approach to overall wellness.
Robert Conlee, CEO of Modere, said, "Vic has a unique background in the areas of integrated digital marketing strategy and consumer product development and I am confident that his experience will strengthen our ability to execute our transformational vision."
Catalfamo has more than 24 years of experience in pioneering digital marketing strategies for consumer products at Proctor & Gamble.
Throughout his career, Mr. Catalfamo has produced a track record of innovation, having secured 24 global patents. He was most recently responsible for designing and executing strategic partnerships and advanced media solutions as the SVP of Global Strategic Media at Viant. At Modere, Mr. Catalfamo succeeds Bob Finigan, who will transition to the newly created role of Chief Brand Officer.
Catalfamo said, "I'm excited and honored to join the Modere team at the new Newport Beach office to help continue the growth of Modere's innovative social retail business model and promote the 'Live Clean' brand philosophy."
Modere is an e-tailer with a focus on overall health and wellness and design. It markets its own branded beauty, personal care, lifestyle and health and wellness products. Modere calls itself a "social retailer," with a forward-thinking approach to overall wellness.
Robert Conlee, CEO of Modere, said, "Vic has a unique background in the areas of integrated digital marketing strategy and consumer product development and I am confident that his experience will strengthen our ability to execute our transformational vision."
Catalfamo has more than 24 years of experience in pioneering digital marketing strategies for consumer products at Proctor & Gamble.
Throughout his career, Mr. Catalfamo has produced a track record of innovation, having secured 24 global patents. He was most recently responsible for designing and executing strategic partnerships and advanced media solutions as the SVP of Global Strategic Media at Viant. At Modere, Mr. Catalfamo succeeds Bob Finigan, who will transition to the newly created role of Chief Brand Officer.
Catalfamo said, "I'm excited and honored to join the Modere team at the new Newport Beach office to help continue the growth of Modere's innovative social retail business model and promote the 'Live Clean' brand philosophy."
