01.06.16
Dermstore, the skin care e-commerce site, has been expanding into other product categories, especially hair care. The company is promoting TextureTame, an innovative at-home hair treatment for frizz, sold exclusively on the e-commerce site.
Dermstore is also the first US retailer to debut the DAFNI Hair Straightening Ceramic Brush.
Jani Friedman, Chief Merchandising Officer, Dermstore, said, "We've worked diligently to become our customers' most trusted resource for innovation, and it's critical to our strategy to be first-to-market with products that are shaping the future of beauty and self-care. When it comes to supporting daily choices like how to style and tame your hair—a decision women make every day—we have an insatiable curiosity for what's new and next. We believe TextureTame™ and DAFNI are two brands that are evolving the professional haircare solutions landscape."
TextureTame includes the 3 products shown above, Eliminate, MoistureLock and Finish. The brand's colorful logos pop against its white packaging.
Dermstore is also the first US retailer to debut the DAFNI Hair Straightening Ceramic Brush.
Jani Friedman, Chief Merchandising Officer, Dermstore, said, "We've worked diligently to become our customers' most trusted resource for innovation, and it's critical to our strategy to be first-to-market with products that are shaping the future of beauty and self-care. When it comes to supporting daily choices like how to style and tame your hair—a decision women make every day—we have an insatiable curiosity for what's new and next. We believe TextureTame™ and DAFNI are two brands that are evolving the professional haircare solutions landscape."
TextureTame includes the 3 products shown above, Eliminate, MoistureLock and Finish. The brand's colorful logos pop against its white packaging.
