01.18.16
AXE is promoting its new campaign, "Find Your Magic," to promote its new products - the AXE Advanced Collection grooming line.
Matthew McCarthy, Senior Director, AXE & Men’s Grooming for Unilever, explains, “Masculinity today is going through seismic changes. More than ever, guys are rejecting rigid male stereotypes. We’ve been part of guys’ lives for decades, and AXE champions real guys and the unique traits that make them attractive to the world around them.”
In addition to a new product lineup, AXE is launching new "experiences" that include the AXE Collective with John Legend and the Instagroom content series. (A photo from this video series is shown above.)
Aspiring creators can visit AXE.com to learn more about a chance to be mentored by John Legend.
The brand's new Instagroom series is designed to inspire guys and give them the tools to achieve their own unique magic. Instagroom features 15-second videos that answer the most burning style and grooming questions guys are searching for online to help them amp up their personal style.
The new AXE Advanced Collection is a more premium range of grooming products that includes three lines – Adrenaline, Urban, and Signature. The products offer a variety of benefits including fragrance-release, anti-odor, and anti-marks technology.
Matthew McCarthy, Senior Director, AXE & Men’s Grooming for Unilever, explains, “Masculinity today is going through seismic changes. More than ever, guys are rejecting rigid male stereotypes. We’ve been part of guys’ lives for decades, and AXE champions real guys and the unique traits that make them attractive to the world around them.”
In addition to a new product lineup, AXE is launching new "experiences" that include the AXE Collective with John Legend and the Instagroom content series. (A photo from this video series is shown above.)
Aspiring creators can visit AXE.com to learn more about a chance to be mentored by John Legend.
The brand's new Instagroom series is designed to inspire guys and give them the tools to achieve their own unique magic. Instagroom features 15-second videos that answer the most burning style and grooming questions guys are searching for online to help them amp up their personal style.
The new AXE Advanced Collection is a more premium range of grooming products that includes three lines – Adrenaline, Urban, and Signature. The products offer a variety of benefits including fragrance-release, anti-odor, and anti-marks technology.
