01.20.16
N.Y.C. Color and its brand ambassador, Demi Lovato, have launched the Lovatics Collection. The N.Y.C New York Color Lovatics Collection by Demi Lovato is available, beginning this month, at Target and Walmart.
“I am so excited to share my first makeup line...The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” – says Demi Lovato.
The packaging is decorated with the line's logo, which ends with "Demi" written in Lovato's curly script hand-writing - and a heart dots the "i".
About The Products
The Lovatics Collection includes the Lovatics by Demi Eyeshadow Palette, which retails for $4.99; Lovatics by Demi Volume & Length Mascara, $4.99; Eyebrow Liner, $1.99; ad Lip and Cheek Tint, $3.99.
Lovatics by Demi Lip and Cheek Tint comes in four color options, pink, red, strawberry and berry. This package resembles a nail polish bottle, but is designed to rub into your skin using your finger.
Lovatics by Demi Volume & Length Mascara has a Dual Fiber brush, which is made with small, rigid black bristles that can grab and apply color to even the smallest lashes. The brush's longer, flexible red bristles are designed to volumize.
The mascara is a volume-enhancing formula that contains beeswax and carnauba wax.
The packaging is decorated with the line's logo, which ends with "Demi" written in Lovato's curly script hand-writing - and a heart dots the "i".
About The Products
The Lovatics Collection includes the Lovatics by Demi Eyeshadow Palette, which retails for $4.99; Lovatics by Demi Volume & Length Mascara, $4.99; Eyebrow Liner, $1.99; ad Lip and Cheek Tint, $3.99.
Lovatics by Demi Lip and Cheek Tint comes in four color options, pink, red, strawberry and berry. This package resembles a nail polish bottle, but is designed to rub into your skin using your finger.
Lovatics by Demi Volume & Length Mascara has a Dual Fiber brush, which is made with small, rigid black bristles that can grab and apply color to even the smallest lashes. The brush's longer, flexible red bristles are designed to volumize.
The mascara is a volume-enhancing formula that contains beeswax and carnauba wax.
