Pantene Names New Brand Ambassador

Pantene has recruited top digital fashion icon and international trendsetter Chiara Ferragni as its new global brand ambassador. Ferragni founded cult fashion destination The Blonde Salad in 2009, and has more than five million Instagram followers.

Ferragni said, "I'm obsessed with my hair! I've always felt that when I have beautiful hair, I look and feel more beautiful - and stronger. When I was a teenager, I was fascinated by Pantene's gorgeous ads and when I started travelling frequently I trusted it to look after my hair. So I'm thrilled to be Pantene's latest ambassador because healthy hair helps me look and feel stronger and more beautiful."

Layal Ammar, Pantene's Brand Director, commented, "We're thrilled to announce the collaboration between the world's top digital fashion icon and the world's #1 haircare brand. Chiara is the epitome of the modern day strong woman with very demanding hair needs – she is constantly styling her hair for her daily Instagram posts, yet her hair is always immaculate. Why? Chiara's choice is Pantene – it's her love mark – she has been using the Pantene since she was a teen."

Photos above: Instagram/Chiara Ferragni