02.08.16
Honest Beauty, founded by Jessica Alba, will launch this month at more than 250 Ulta stores across the U.S.
Chris Thorne, The Honest Company's CMO, said, "Honest Beauty is proud to expand distribution with Ulta Beauty, our first retail launch partner nationwide."
Alba, who is also the company's chief creative officer, added, "Ulta Beauty's commitment to providing customers with the ultimate beauty experience is aligned with our mission of helping women shine by embracing who they are. Our brand was created to offer the modern woman an alternative to beauty she can believe in, centered around her on-the-go life and varied style. Our goal was to design a clean, conscious line that gives her confidence, celebrates her diversity and uniqueness, and is powered by uncompromised, botanically charged ingredients. We are excited to partner with Ulta Beauty to engage our customers at new touch points."
Last year, Ulta recruited John Masters Organics and Whish Beauty.
About the Brand
Honest Beauty is a part of Alba's The Honest Company, and offers 80 different makeup and skincare products. One of the brand's selling strategies on its website is to sell Beauty Bundles - boxed sets of skincare and cosmetic products. One "bundle" is shown in the photo above.
Products feature naturally derived botanical ingredients such as chamomile, calendula, aloe vera, barbary fig, acerola cherry, rosehip, green tea and tamanu. Each item carries an "Honestly Free Guarantee," which means it's made without many ingredients of questionable health and safety standards, such as parabens, formaldehyde carriers, PEGs, etc.
We can expect to see new product innovations launching thorughout 2016, according to the brand.
Chris Thorne, The Honest Company's CMO, said, "Honest Beauty is proud to expand distribution with Ulta Beauty, our first retail launch partner nationwide."
Alba, who is also the company's chief creative officer, added, "Ulta Beauty's commitment to providing customers with the ultimate beauty experience is aligned with our mission of helping women shine by embracing who they are. Our brand was created to offer the modern woman an alternative to beauty she can believe in, centered around her on-the-go life and varied style. Our goal was to design a clean, conscious line that gives her confidence, celebrates her diversity and uniqueness, and is powered by uncompromised, botanically charged ingredients. We are excited to partner with Ulta Beauty to engage our customers at new touch points."
Last year, Ulta recruited John Masters Organics and Whish Beauty.
About the Brand
Honest Beauty is a part of Alba's The Honest Company, and offers 80 different makeup and skincare products. One of the brand's selling strategies on its website is to sell Beauty Bundles - boxed sets of skincare and cosmetic products. One "bundle" is shown in the photo above.
Products feature naturally derived botanical ingredients such as chamomile, calendula, aloe vera, barbary fig, acerola cherry, rosehip, green tea and tamanu. Each item carries an "Honestly Free Guarantee," which means it's made without many ingredients of questionable health and safety standards, such as parabens, formaldehyde carriers, PEGs, etc.
We can expect to see new product innovations launching thorughout 2016, according to the brand.
