02.16.16
TRESemmé has recruited model and television host Chrissy Teigen to introduce its reverse-wash system, Beauty-Full Volume. Here's her video, pictured above.
Beauty-Full Volume is designed to work in reverse – condition first to soften, then shampoo to
wash away weight, leaving hair touchably soft. The brand claims this system will prevent stiffness and add volume. TRESemme calls it, “the only reverse system designed for touchable volume.”
Rob Candelino, vice president of marketing for Unilever's Haircare business, says, "Volume is the #1 haircare need in America and now, with this unique reverse wash system, we are very proud to help women achieve gorgeous volume that looks and feels great."
At New York Fashion Week
TRESemmé is the Official Haircare Sponsor of New York Fashion Week, and Teigen has been on-site promoting the new system, shown in the bottles at left.
The brand has been incorporating the Beauty-Full Volume Collection into its Salon and Lounge at Moynihan Station, and through hair looks at sponsored runway shows.
TRESemmé also debuted this collection via a voluminous hair look at the Mara Hoffman autumn/winter 2016 presentation on Saturday, February 13th.
Teigen will make her TRESemmé debut in a series of humorous videos on the brand's YouTube channel. The brand will also partner with digital influencers who will be chronicling their reverse wash journey through a series of videos on their YouTube channels and in paid media.
Here's a voluminous look by the team at TRESemme, at the Mara Hoffman A/W 16 show, during New York Fashion Week:
Beauty-Full Volume is designed to work in reverse – condition first to soften, then shampoo to
Rob Candelino, vice president of marketing for Unilever's Haircare business, says, "Volume is the #1 haircare need in America and now, with this unique reverse wash system, we are very proud to help women achieve gorgeous volume that looks and feels great."
At New York Fashion Week
TRESemmé is the Official Haircare Sponsor of New York Fashion Week, and Teigen has been on-site promoting the new system, shown in the bottles at left.
The brand has been incorporating the Beauty-Full Volume Collection into its Salon and Lounge at Moynihan Station, and through hair looks at sponsored runway shows.
TRESemmé also debuted this collection via a voluminous hair look at the Mara Hoffman autumn/winter 2016 presentation on Saturday, February 13th.
Teigen will make her TRESemmé debut in a series of humorous videos on the brand's YouTube channel. The brand will also partner with digital influencers who will be chronicling their reverse wash journey through a series of videos on their YouTube channels and in paid media.
Here's a voluminous look by the team at TRESemme, at the Mara Hoffman A/W 16 show, during New York Fashion Week:
