03.07.16
FaceCake Marketing Technologies, Inc. has launched a new technology - Cake - and Cargo Cosmetics is the first to utilize it on its website.
Cargo's shoppers can virtually try on every shade of lipstick using their webcam. The technology allows online shoppers to have the same experience as shopping in-store. Shoppers view shades on their own image as an alternate personalized product view, in-browser with no download or user input required. CAKE's automatic detection creates a frictionless process for makeup shoppers, connecting online and mobile in a seamless experience.
Linda Smith, Founder and CEO of FaceCake, said, "Cargo is a forward-thinking brand well known for its color cosmetics and award-winning design. They have been a great partner on this innovative launch."
Brian Robinson, President of Cargo Cosmetics, added, "Cargo is known in the beauty industry for bringing innovative, new ideas to the market. We're excited to be aligning with a cutting-edge platform such as CAKE - it provides a first of its kind virtual experience to our online and mobile consumers that will change the way they shop. We see virtual Try-On technology as the future of e-commerce and online spending and are proud to be at the forefront of this digital revolution."
Cargo's shoppers can virtually try on every shade of lipstick using their webcam. The technology allows online shoppers to have the same experience as shopping in-store. Shoppers view shades on their own image as an alternate personalized product view, in-browser with no download or user input required. CAKE's automatic detection creates a frictionless process for makeup shoppers, connecting online and mobile in a seamless experience.
Linda Smith, Founder and CEO of FaceCake, said, "Cargo is a forward-thinking brand well known for its color cosmetics and award-winning design. They have been a great partner on this innovative launch."
Brian Robinson, President of Cargo Cosmetics, added, "Cargo is known in the beauty industry for bringing innovative, new ideas to the market. We're excited to be aligning with a cutting-edge platform such as CAKE - it provides a first of its kind virtual experience to our online and mobile consumers that will change the way they shop. We see virtual Try-On technology as the future of e-commerce and online spending and are proud to be at the forefront of this digital revolution."
