Lip Smacker is partnering with the organization, Boys & Girls Clubs of America (BGCA) - and will feature the organization's logo on its lip balm package.

Lip Smacker, owned by Markwins Beauty, Inc., is supporting events at local Clubs, which aim to equip kids and teens with the inspiration to reach their full potential. As a sponsor, the brand is collaborating with local Boys & Girls Clubs to drive programming and events that help build a child's personal development skills in the fields of education, creative arts and self-esteem.

Additionally, Lip Smacker served on the Youth of the Year council for San Gabriel Valley and has activities planned to engage young girls on a quarterly basis throughout Los Angeles area Clubs.

"We are excited to work with Lip Smacker to support our Club kids and teens," said Chad Royal-Pascoe, National Vice President, Corporate & Cause Partnerships for BGCA. "Thanks to this dynamic partnership, we can inspire the nearly four million youth who attend our Clubs each year to achieve great futures."