Pravana is launching a new product line-up in April, for bottle blondes - Purple Toning Regimen. The products are formulated to help achieve the perfect blonde locks, and eliminate brassy,  yellow, or orange tones. It encourages silvery blonde tones.

The Purple Toning Regimen includes: Purple Toning Sulfate-Free Shampoo, Purple Toning Conditioner, Toning Masque, and Seal & Protect Leave-In Mist.

To promote the new regimen, Pravana has recruited guest artist Lara C Kay who uses it on makeup artist Karen Sarahii Gonzalez to complete her blonde beauty transformation. See it below.

Pravana is a professional hair care and color brand. Its products are used by salon professionals, and also sold through salons and professional beauty retailers. Its new Purple Toning Regimen will be available for slaon clients to purchase for at-home use, to maintain their color between appointments.