In case you haven't seen the photos from the ad campaign, Lourdes Leon, aka Madonna's daughter Lola, is the face of Stella McCartney's Pop fragrance. And Madonna is a proud mom - posting photos to her Instagram account, saying, "Looking Gorg...lola leon"

The campaign is the 19-year-old's first project in the fashion and fragrance worlds after developing the Material Girl clothing line with her famous mom in 2010. 

Lola's hair is dyed blonde, with lavender highlights, complimenting the bottle's hit pink cap. Several of the campaign photos features her knuckle tattoos, which say "Mom" and "Dad," with one letter on each finger.

Canadian musician Grimes is also in the ads, alongside animal activist Kenya Kinski-Jones and actress Amandla Stenberg.

Stella McCartney posted on Instagram, "So happy to have Lola on the POP team! Lola, who I’ve known her entire life, is at the beginning of her career as a performing artist. She’s an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground! X Stella #POPNOW #LolaLeon

Photo above, top: courtesy of Stella McCartney; two photos of Lourdes, at left: Madonna's Instagram