QVC and Cosmetic Executive Women (CEW) are joining forces for the fourth consecutive year for "QVC and CEW Present Beauty with Benefits."

Sonia Kashuk and Cindy Crawford have signed on as spokeswomen to support the cause.

The two-hour live charitable broadcast airs tonight on QVC - at 7 pm ET on Thursday, April 28th.

Fans tuning in will have the opportunity to shop prestige beauty brands that include skin care, color cosmetics, fragrance and hair care products - and, 80% of the purchase price of donated merchandise will benefit The CEW Foundation’s charitable program, Cancer and Careers.

Participating brands include NARS, Bobbi Brown, Clinique, Givenchy, Shiseido, bareMinerals, Algenist, philosophy and more.

In addition, Sonia Kashuk designed a special GWP - a “Beauty with Benefits” cosmetic bag, filled with one full-size product and four deluxe samples from participating brands.

Rachel Ungaro, vice president, fashion and beauty merchandising, QVC, said, "Teaming up with CEW once again gives viewers the opportunity to shop for a cause, while also inspiring them to positively impact lives across the country through Cancer and Careers. This initiative aligns with our charitable mission to support the success and wellness of women through the power of relationships.”

Kashuk and Crawford are long-time friends who have also recruited the help of their families.

Cindy Crawford's sister, Chris Bohnsak, and Sonia Kashuk's daughter, Sadye Kaner, lent their support to enforce the social campaign "Better Together." The phrase reinforces the collective goal of "Beauty with Benefits," which is to bring people, products and expertise together to make life better for cancer survivors on the job.

Help spread the news by posting on social media using the hashtag #BeautywithBenefits.